How are You Ranking against your Competition
As real estate agents we all need more listings, buyers and sellers. Gone are the days that you can just wait for someone to walk into your real estate shop and ask for help.
That potential buyer or seller has already checked you out, and is armed with information about you and your business. If info about you could not be found, many potential clients won’t even bother to walk into your office.
Yellow Pages are Dead.
The effectiveness of Yellow Pages advertising has certainly diminished over the years. If someone wants to find a real estate agent in the local area to list a property, they just “Google it”.
If your agency can’t be easily found in a Google search, you probably won’t get that listing from that potential client. The client wants to feel confident that his/her property will be shown when a potential buyer is searching on Google.
Your Website is even more important than your physical shop front.
Where does your website rank for the local search terms used by both buyers and sellers?
Search terms such as “real estate xxx” & “real estate agents xxx”
- where xxx is your local area or suburb.
If you are relying on being found through the large portals such as realestate.com , your chances are limited because your agency is then competing with all the other agents. Where you are positioned in these portals depends on how much you are paying.
If you are not in the top few agents listed, the chances of your potential client finding you has been dramatically reduced.
These real estate portals have no trouble charging extras for “feature properties” and “feature agents”. As more “feature displays” are present, the competition for “The Click” makes your investment in these portals less effective.
Solution
Get your internet presence optimized with smart web design and SEO’ing and also get referral mechanisms working for you.
Free Competition Analysis and Ranking Report.
Find out how well you are ranking vs your competition in your area.
The results may amaze you as to how easy it can be to improve and start taking market share from your competition. The report will compare you to up to 5 of your competitors in your local area.
Results in Australia also include sales and listings data.
